The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Varying Length Series
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Series
'Whatever' Campaign
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Series
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Online Films & Video / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's Category: Online Films & Video / Short Form - Single
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers Category: Online Films & Video / Short Form - Single
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Online Films & Video / Short Form - Single
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Online Films & Video / Pre-Roll - Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Black Makes a Way
Agency: Creative X / Menlo Park + Facebook / Menlo Park + Park Pictures + Work Editorial
Client: Facebook App Category: Online Films & Video / Long Form - Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Online Films & Video / Long Form - Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Maurice and The Black Bear School Documentary
Agency: Droga5 / New York + Hennessy / New York
Client: Hennessy Category: Online Films & Video / Long Form - Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower
Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Gun Unboxing
Agency: Grey / New York
Client: States United Category: Online Films & Video / Long Form - Single
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Online Films & Video / Long Form - Single
Match Made In Hell
Agency: Maximum Effort Marketing / New York + Escape Velocity Content / Moorpark
Client: Match Category: Online Films & Video / Long Form - Single
No Way Norway :90
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles
Client: General Motors Category: Online Films & Video / Long Form - Single
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Online Films & Video / Long Form - Single
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Online Films & Video / Long Form - Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Online Films & Video / Long Form - Single
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Online Films & Video / Long Form - Single
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies Category: Online Films & Video / Long Form - Single
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Instant Doctor
Agency: The Bloc / New York
Client: Tribute Category: Online Films & Video / Long Form - Single
You Can't Stop Us: Victory Swim
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Online Films & Video / Long Form - Single
Never Too Far Down
Agency: Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client: Nike Category: Online Films & Video / Long Form - Single
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: Online Films & Video / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client: Meow Wolf Category: Online Films & Video / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Online Films & Video / Long Form - Single